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Create a strategic road map – forecasted financials can set the stage

March 13, 2021


The ability to go above and beyond when serving customers is key to any business’s success. But are you putting the same level of care and attention to the needs of you business? One key way to do this – especially as we start a new year – is by developing a full set of forecasted financials for the upcoming fiscal year.

Forecasted financials, if done properly, provide your organization with relevant data that can be used as a road map to plan for the impact of operations for the upcoming year. Based on planned operations and the resulting impact on cash flows, this information helps organizations understand the negative and positive consequences of anticipated activities, and build a strategy to manage them.

Features of a practical financial forecast

Many businesses base their forecasts and plans off their income statement alone. While revenue and profitability levels are important, the impact of operations on the resulting cash flows is equally important. A full set of forecasted financials should include consideration of the income statement, balance sheet and cash flows. This picture provides a more accurate indication of the financial impact of planned operations for the upcoming year.

Forecasted financials are most relevant when they are prepared from a realistic and conservative standpoint. In other words, your business’s projected results need to be achievable in order for the data to be valuable. Financial forecasts should also be prepared based on assumptions that are supported by the historical performance of the business and by known factors expected for the upcoming year, including revenue growth or decline, gross margin, utilization, realization, profitability and balance sheet changes.

How can financial forecasts benefit your business?

1. Helping you understand the financial and economic resources needed to achieve planned results

A full set of forecasted financials tells you what resources are needed to achieve your anticipated results. The data will show:

  • What your business’s cash position will be as a result of the planned operations
  • What additional capital or financing is required to support the operations
  • What staffing levels and equipment are needed to achieve the planned results

2. Clearly communicating your business’s financial objectives and goals

Financial forecasts not only provide a budget for the business, but they also offer a clear picture of the financial goals and drivers for the upcoming year. This helps ensure the entire business understands what is expected of them and which financial measurements are most important. This also frames the business’s financial story that can be communicated to external stakeholders (e.g., shareholders and financial institutions).

3. Measuring progress toward objectives and goals

Preparation of an annual financial forecast provides a budget to compare anticipated assumptions with actual results, and will allow your business to analyze whether or not its operations are consistent with the expectations and gauge progress.

4. Being more proactive

The information from a financial forecast allows you adequate time to effectively carry out planned operations and develop alternative scenarios based on changes in assumptions. Based on this information, you can be proactive in your decision making.   For example, tax planning can be done based on anticipated levels of taxable income. Expenses can be controlled to achieve specific financial objectives. Cash used to reinvest in the business can be evaluated based on the cash flow from anticipated operations.

A well-prepared financial forecast will help you see how the expectations and decisions of today will impact your business’s profitability and cash flows in the future and provide a road map for the entire business.

All content provided in this article is for informational purposes only. Matters discussed in this article are subject to change. For up-to-date information on this subject please contact a Clark Schaefer Hackett professional. Clark Schaefer Hackett will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within these pages or any information accessed through this site.


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